01
Preliminary discovery
High-level market research and a first view of the assumptions worth testing.
- High-level market research
- A first view of material assumptions
- An initial decision frame
How We Work
A staged path from Brazil hypothesis to local operation
The methodology is flexible in scope but disciplined in sequence: understand, validate, decide, execute, learn, and transition.
Operating principle
Every stage should make the next decision clearer.
Ventos combines structured thinking with hands-on execution. The work is not a report passed over the wall; it is an operating partnership with explicit governance.
- The scope follows the company's current stage.
- Evidence and judgment are kept distinct.
- Leadership retains strategic and approval authority.
The six stages
One continuous path, with explicit decisions.
02
Understanding
Clarify the business model, value proposition, and ambition for Brazil.
- Business model and value proposition
- Ambition for Brazil
- Mandate, roles, and decision rights
03
Discovery & validation
Study the market, interview prospective clients, and refine product-market fit and ICP.
- Market analysis
- Prospective-client interviews
- PMF, ICP, and proposition refinement
04
Plan GTM Brazil
Define priorities, resources, OKRs, operating rituals, and critical decisions.
- Priorities and resource architecture
- OKRs and operating rituals
- Critical decisions and launch dependencies
05
Go, monitor & adapt
Launch, learn, coordinate locally, and adjust the plan against evidence.
- Launch coordination
- Local operating follow-through
- Learning and plan adaptation
06
Transition
Decide whether and when to move toward a permanent local team or structure.
- Capability assessment
- Permanent-team or structure options
- Planned handover when appropriate
Roles and governance
Executive control remains with the client.
Ventos owns
The agreed workstream, local learning, coordination, operating follow-through, and clear recommendations.
Client leadership owns
Strategy, material commitments, risk acceptance, governance, and approval of critical decisions.
Specialists own
Qualified legal, accounting, tax, employment, and regulatory advice within their professional scope.
A useful next step
Identify the stage your Brazil expansion is really in.
Share where you are in the journey. Douglas will help you frame the next decision without forcing a premature commitment.
Start a conversation