Case · Datanomik
Discovery and product-market-fit validation in Brazil
Datanomik is a Uruguayan B2B SaaS startup serving treasury and fintech teams. Ventos combined hands-on market learning with executive advice and formal local representation.
Mandate
Discovery and product-market-fit validation.
- Company
- Datanomik
- Profile
- B2B SaaS for treasury and fintech teams
- Origin
- Uruguay
- Ventos role
- Non-Executive Company Officer, executive advisor, and legal representative to BACEN
Starting situation
The Brazilian proposition needed evidence from prospective clients.
The engagement began before a full commercial commitment, when direct learning could still reshape the ICP and value proposition.
Actions
- 01
Co-led initial discovery and product-market-fit validation.
- 02
Conducted hands-on work with prospective Brazilian clients.
- 03
Used the learning to refine the ideal customer profile and sharpen the core value proposition.
- 04
Supported executive decisions and local cultural and operational navigation.
- 05
Performed agreed formal company-officer and BACEN representation duties.
“In his role as Non-Executive Company Officer for Brazil, Douglas has reliably performed key formal and legal representation duties, including these to the Central Bank of Brazil (BACEN), which has been a significant support. He also played an important role in our very early stages in Brazil, co-leading the discovery and product-market-fit validation. His hands-on work with prospective clients helped us refine our ideal customer profile and sharpen our value proposition. His insights into the Brazilian market were particularly valuable, helping us move more smoothly through local cultural and operational friction. On a personal level, Doug has been a trusted advisor. He partnered directly with me to navigate a few business challenges. I also value his strategic insights, as well as his willingness and promptness to assist and execute.”
What this demonstrates
Local validation is both analytical and operational.
Prospective-client learning becomes more useful when a senior local operator can connect it to ICP design, proposition choices, executive decisions, and the practical realities of operating in Brazil.
Explore PMF validationA useful next step
Discuss a Brazil validation mandate.
Share where you are in the journey. Douglas will help you frame the next decision without forcing a premature commitment.
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